Refer a friend
You don't have to be the one who needs the help.
Plenty of people read the whole site, decide they're fine, and think of somebody else halfway down. A parent on the wrong plan. A brother who just went out on his own. The friend who has been uninsured for two years and stopped mentioning it. Send them over. I'll do for them exactly what I'd do for you, and whether you and I ever do business doesn't come into it.
Being asked means something
Somebody handing me their mother, or the kid who just aged off their parents' plan, is about the best thing that happens in this work. You'll hear their name again at Thanksgiving, so I don't treat them like a lead.
I say thank you
If I'm able to help somebody you sent my way, I thank you for it properly, and more often than not that means money rather than an automated email. It's a thank-you from me: not a commission, not a cut of anything they pay, and nothing about their price changes because you sent them. There's no program to sign up for and no fine print, and where a state or a kind of coverage doesn't allow it, I'll tell you that instead of going quiet.
They pick the time
Send them the link and they book a call when it suits them. Your name comes with the booking, so I know who to thank. If they'd rather not, that's the end of it, and it changes nothing between you and me.
The highest honor in this job is being trusted with somebody's family. I've had people send me their parents, their kids, and the friend they were worried about at two in the morning. I don't know a better review than that, and I've never forgotten which of my clients arrived because somebody vouched for me.
Everything else (the markets, how a call goes, and where I'm licensed) is back on the site.